In the past, Easter Seals Wisconsin has had great success in raising revenue through cultivation of relationships with individuals. However, in relation to individual donors, two of the largest potential major gift types are not often discussed. This year one of the goals of the Director of Development will be to focus on those two mysterious gift types. What are they?
- Naming Easter Seals Wisconsin in your will
- Naming Easter Seals Wisconsin as the Beneficiary of your IRA
The key concepts of naming Easter Seals Wisconsin in your will or as the beneficiary of your IRA can begin with a conversation with an estate planner or attorney. So if you consider yourself a loyal supporter of Easter Seals Wisconsin, consider this outstanding option as a way to have a lasting and major impact on the core mission of our organization. Please see webpage: Legacy Giving and Bequests.
Additionally, the Development Department will strive to invigorate our revenue stream by connecting with more corporations throughout Wisconsin. In the world of charitable giving, trends often come about by the things that are happening around donors. We saw last year an influx of gifts to organizations who focused on large-scale disasters and tragedies of all sorts. This trend helped companies to realize their place in the world as a force of good.
Easter Seals Wisconsin is, as most of you reading this understand, a constant source of hope, inspiration, and personal growth, making the organization a unique space for companies to put their corporate values into action.
To focus on corporate giving, a new Major Gifts Program has been developed and will be instituted with unique benefits companies are looking for. Some additional aspects of the Major Gifts Program that companies will find useful include: workplace giving, volunteering, and other employee engagement opportunities. Companies have an opportunity to tap into their employees’ passions and show their Corporate Social Responsibility.